The Prince's House at the Ideal Home Show 2011

Visitors to ‘The Prince’s House’ will see HRH The Prince of Wales’s answer to eco-living – a traditionally built low carbon home made from natural materials .

The Prince’s House doesn’t rely on gadgets or hi-tech materials to make it green - rather its carbon savings are built into its design with things like a highly insulated roof, walls and floor making a shell that is highly efficient.    Walls are simple, solid clay block structures trapping pockets of air that keep warm in winter and cool in summer and dramatically reduce heating bills. The roof and floor are insulated with lime-hemp and sheep’s wool. 

The house at Earl’s Court is a re-creation of a ground-breaking new home design currently being pioneered by the Foundation at the Building Research Establishment (BRE) in Watford.

The Natural House will be a live demonstration model at the Ideal Home Show to represent a viable blueprint to help to support sustainable volume housing developments for the future, offering an achievable alternative to typical contemporary accommodation.

We believe building can be done in a way which is both sustainable and eye-catching at the same time.  Rather than building more housing estates, it promotes the building of safe, pleasant and convenient neighborhoods with nearby shops, schools and play areas.



Child's Bedroom

Painted furniture by Thomasina Smith, Bearskin rug by Dee Townsend, Patchwork textiles by Ros Badger, Printed cushions - St Judes

Chief Executive of The Prince’s Foundation, Hank Dittmar says:  “we are very proud of The Natural House and its eco design principles and we hope that people who take a look at our design at the Ideal Home show will see the beauty and the benefits of natural and traditional homes. This house design can be rolled out economically in large numbers all over the country.  Our way of doing this would be to work with local communities to modify the house to fit in with the local character of the area – the one at Earl’s Court is a suburban design.”

The House will be manufactured off site and delivered in modules to Earls Court prior to the show opening on March 11th, and fitted to a high specification with only the best British Materials.

Once built, the demonstration house will be taken to the Scottish Ideal Home Show in Glasgow, later in the Year between the 27-30th May 2011, where it will be see for the second time by a further 45,000 visitors.

Our partnership with the Ideal Home Show launched last year; a five-year collaboration to help promote and build better neighborhoods and communities with the development of its first-ever traditional Georgian style family home, which will be the highlight of this year’s show.



Master Bedroom

Dress collage made from recycled maps by Elizabeth LeCourt, Butterflies cut paper picture (on shelf) by Jagged Art, Reupholstered bed - The Chairman and Son, Vase from knitted pyjamas by Lone Sigurdsson

Lee Newton, Managing Director of Media 10 Ltd, commented: “It is important for us to understand what our visitors want from their homes and communities and how we can help them improve their homes and understand new developments and sustainability, for the future. We want to encourage people to have more of a say about where they live, the type of house they live in and their community, rather than accept something they do not like.

“This year’s Ideal Home Show 2011, will see the first time we have created a royal house since 1935 where the King’s House was presented to HM King George V, and this year’s Prince’s House will be a full scale model of a sustainable home that our visitors will be able to see for themselves, offering an attractive traditionally designed property that is genuinely better to live in.”

A public survey will be held at this year’s Ideal Home Show, asking visitors what their Ideal Neighbourhood would be, and what their opinions are on this unique ‘Prince’s House’ property, as well as opinions on development in general and the increasing environmental concerns surrounding domestic energy use.


Kitchen Breakfast Room

Woolen rug by Anta, Painted shelf by Plain English, Kitchen (only partly visible) Plain English, Floor and Table mats from recycled London Fire Brigade hoses by Elvis and Kresse

The ‘Prince’s House’ sponsored by Siemens, Twfords, EDF Energy, and Tingdene and will be launched on The Opening Day of this year’s Ideal Home Show, on Friday 11th March, at London Earls Court.
The interior designer for The Prince's House is Christina Moore
The Ideal Home Show, London will open its doors for 17 days from 11th – 27th March 2011, at London’s Earls Court.  Tickets can be either booked online or by calling the Ticket Hotline on 0844 415 4144, or for further information about the show visit the website 50p per ticket sold goes to the Ideal Homes For Heroes appeal supporting ABF The Soldiers’ Charity – see for details.